Thursday, January 25, 2007

How to avoid losing your Google Adsense account

Google, being the undisputable leader in search engines from then until now, is placing a high importance on the quality and relevancy of its search engines. Most especially now that the company is public property. In order to keep the shareholders and users of its engines happy, the quality of the returned results are given extreme importance.

For this same reason, doing the wrong things in the Adsense and other forms of advertisements, whether intentionally or unintentionally, will result in a severe penalty, may get you banned and even have your account terminated. Nothing like a good action taken to keep wrongdoers from doing the same things over again.

So for those who are thinking of getting a career in Adsense, do not just think of the strategies you will be using to generate more earnings. Consider some things first before you actually get involved.

Hidden texts. Filling your advertisement page with texts to small to read, has the same color as the background and using css for the sole purpose of loading them with rich keywords content and copy will earn you a penalty award that is given to those who are hiding links.

Page cloaking. There is a common practice of using browser or bot sniffers to serve the bots of a different page other than the page your visitors will see. Loading a page with a bot that a human user will never see is a definite no-no. This is tricking them to click on something that you want but they may not want to go to.

Multiple submissions. Submitting multiple copies of your domain and pages is another thing to stay away from. For example, trying to submit a URL of an Adsense as two separate URL’s is the same as inviting trouble and even termination. Likewise, this is a reason to avoid auto submitters for those who are receiving submissions. Better check first if your domain is submitted already an a certain search engine before you try to submit to it again. If you see it there, then move on. No point contemplating whether to try and submit there again.

Link farms. Be wary of who and what are you linking your Adsense to. The search engines know that you cannot control your links in. But you can certainly control what you link to. Link farming has always been a rotten apple in the eyes of search engines, especially Google. That is reason enough to try and avoid them. Having a link higher than 100 on a single page will classify you as a link farm so try and not to make them higher than that.

Page rank for sale. If you have been online for quite some time, you will notice that there are some sites selling their PR links or trading them with other sites. If you are doing this, expect a ban anytime in the future. It is okay to sell ads or gain the link. But doing it on direct advertisement of your page rank is a way to get on search engines bad side.

Doorways. This is similar to cloaking pages. The common practice of a page loaded with choice keyword ads aimed at redirecting visitors to another “user-friendly” page is a big issue among search engines. There are many seo firms offering this kind of services. Now that you know what they actually are, try to avoid them at all costs.

Multiple domains having the same content. In case you are not aware of it, search engines look at domains IP’s, registry dates and many others. Having multiple domains having the same exact content is not something you can hide from them. The same goes with content multiplied many times on separate pages, sub domains and forwarding multiple domains to the same content.

Many of the above techniques apply to most search engines and is not entirely for Google only. By having a mind set that you are building your Adsense together with your pages for the human users and not for bots, you can be assured of the great things for your ads and sites.

Not to mention avoiding the wrath of the search engines and getting your Adsense and site account terminated altogether.

Article Source: http://www.superfeature.com

5 Surefire Ways to Increase Google Adsense Earnings

I have been adding Google Adsense to my websites for a couple of years now with great success. It's amazing how adsense earnings can turn into another significant monthly income stream with little effort on your part. Once the ads have been added to your site there is little or no maintenance.

Some internet marketers are earning $100s and even $1000s per day with Adsense. Although I haven't reached that level I have learnt a little over the years to make the most profit from the Adsense ads on my pages.

Here are my 5 most effective ways to maximise your Adsense earnings:

1. Blend the Ads in with your Site - Create colors for your ads that will blend in with the colors on your website. The idea is to make the ads look less like ads and more like just another part of your site. To do this, make the Adsense ad border and background the same color as your website background. Also make the link text the same color as your website link text. This small change should significantly increase your Adsense click thru rate.

2. Place the Ads Correctly - Place the ads in a prominent position on your website. No point placing the ads where they are not going to be seen by the vast majority of your websites visitors. The most effective places to position your ads are at the top centre of your site and at the top right hand-side. Website visitor eyes tend to move from top centre to top right so anywhere in this area is good and of course you can find the most appropriate ads to fit well in these areas.

3. Choose the Most Profitable Ad Format - Through testing it has been found that the most effective Google Adsense format is the (338x280) large rectangle. This ad will outperform all the others but do not sacrifice the design of your website by squeezing one of these ads in where it just doesn't look right. Placing a large rectangle in the centre of the page is more preferable to putting it in one of the side columns where the layout will be effected.

4. Wrap Your Content - Through proper formatting you can wrap the content of your site around the ads. This is especially effective when wrapping a website article around a (338x280) ad. If you visit any of my sites that have articles on them you can see how this looks. For instructions how to do this just Google "wrap text around Google adsense".

5. Maintain Relevant Content - Although Google's automatic script for targeting ads to the content of your site is mostly first class there are times when it doesn't match the right ad to your content. The way to avoid this is to place good quality targeted content on your pages. If you are creating websites specifically to earn from Google then make sure to focus the keywords around one topic. Placing various keywords on a variety of unrelated topics will result in untargeted ads on your site.

The most important point when placing Google adsense on your websites is to stay within Google's terms of service which you can find on their site. Many people have lost their Adsense accounts through flirting with dodgy practices in order to increase earnings. This may pay off in the short term but Google will always catch you out in the end.

Article Source: http://www.superfeature.com