How To Make Money Online by Saleem Rana

In the real world, there are two ways to earn money. Either you will work for a boss, or be your own boss.

Working for a boss entails employment of some nature, in an establishment that has some need for the services you could provide. Being your own boss entails having your own business and facilitating the production of some goods or the distribution of some services.

Either way, you will earn your keep (or at least, you should). It is the basic law of making money, you have to give or render something to receive something in return.

When it comes to making money online, it's the same principle at work. You have to give or render something to receive something in return.

And yes, you could work for a boss, or you could be your own boss. The opportunities are there in the World Wide Web. The choice is yours.

The first question in your mind, most probably, is this: could I really earn a living online?

The answer to that question is an emphatic "yes!" But let me explain, dear friend. I am not referring to some ordinary opportunities that would reward you with measly earnings that won't even be enough to purchase a bus ticket to the zoo. Oh, most definitely not.

I am talking about REAL opportunities that would help you earn REAL money in the World Wide Web. The things you will learn in this article will make you realize that the virtual world is just as profitable, if not more lucrative, than offline ventures.

Based on my experience, it is more profitable to have your own business on the internet.

Case in point: I personally know 34 people who live comfortable lives by working for someone else via the communication channels that the internet has made possible, but I also personally know around 200 people who have made it big online without having to work as much as those who have decided to render their services for hire. By "big," I mean big time big! I'm talking about a yearly gross in the high six digits, if not over the magical 7 digit barrier! And I'm just talking about the people I "personally" know, people I have befriended and people I have mentored at some point. What more the people outside my circle, right?

But first, we must cover the basics.

Tell me, what's the common thing that can be observed in any business?

The answer, of course, is that you have to sell something. What you will be able to sell would be your bread and butter. It will be the source of your profits. You can't earn if you can't offer anything for a particular market.

You may offer them some goods or some services which they would need or want. This is related to the driving principle of the commercial world: the law of supply in demand. This principle is quite easy to understand. The lower the supply, the higher the demand.

This is the lesson I want you to learn: you can't make money from the real world without delivering something, be it some goods or some services. And you can't make money from the internet without delivering something as well. It's the basic business model at work.

Using what we have discussed so far as basis, we could formulate an outline for your online business plan, one which would allow you to cover the basic concepts and advance to more complicated ones. Here are the things you have to learn, eventually:

1. How to find a profitable market. 2. The different types of products you could sell. 3. How to create your own information product. 4. How to create unconventional products that can be digitally delivered. 5. How to come up with products without having to go through the process of creation. 6. How to build your own digital store. 7. The basics of search engine optimization. 8. The basics of article marketing. 9. The basics of forum marketing. 10. How to make a blog work for your business. 11. How to price your product. 12. How to employ novel packaging techniques to make your product highly sellable. 13. Cross-selling and back-selling items for sustainable profit.

I am not exaggerating when I tell you that you'd be able to earn an amount that might rival and even surpass what you earn from your day job. The Internet, after all, has always been a secret breeding ground for millionaires.

Master the basics we have enumerated above and you will be able to realize the extreme profitability an online moneymaking opportunity can truly offer.

About the Author

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Getting The Most Out of Your Pay-Per-Click and Keyword Campaign by Shirley Kelly

Before you start your next Pay-Per-Click or keyword campaign, you had better get a good understanding of what to do and what not to do or you will spend far more money than you intended and your ROI (rate on investment) will not be good. Having a good understanding of how pay-per-click advertising works can help drive targeted traffic to your website and increase your bottom line.

Pay Per Click (PPC) advertising is quickly becoming the fastest and most effective way to reach the top search engine rankings for given key words and phrases. The concept is simple - we pay or bid competitively, for the placement within each search phrase.

While many of the search engines still have free inclusion, this does not always guarantee top placement. Keyword saturation and search engine optimization or the purposeful use of the keywords often within the website content, is also an unpredictable and often unsuccessful method of gaining ranking.

PPC ads are similar to typical ads within Search Engine Ranking Pages (SERP's), but they are above free listings often labeled "Sponsored Sites." While some offer image or banner advertising in the same auction manner, most PPC ad services focus on text ads with a website URL and brief description of what the site offers.

Where each ad is placed depends on the keywords and key phrases you select for your ad campaign. Depending on the PPC search engine, this fee may be as low as $.01 going up based on popularity, demand and exactly how much others are willing to pay for high placement.

While advertisers pay only by the actual clicks made, visibility is, in essence, free. However there is an unspoken fee associated with "unpopular" or rarely clicked ads. Most Pay-Per-Click services balance the ad click-through rate (CTR) or how many times a viewer clicks the ad and the bid amount we're willing to pay for each click when determining the ultimate seniority of each ad. Because CTR does play a significant role in placement, its wise to bid higher at the outset to gain significant clicks. It is also wise to gain as much interest and click through with each ad as possible to establish a stronger and lower priced ranking. Once this seniority is established, the cost may be lowered without harming the position quite as much.

PPC advertising offers instant results, good or bad. Once an ad is placed, it may be online immediately (in the case of Google AdWords) or within a week (in the case of Overture), receiving clicks and being rated immediately. Because of this instant response, unpopular keywords can be disenabled if not attended to fast enough making it next to impossible to use the keyword or phrase again. Also, because Pay-Per-Click advertising is an auction-style marketplace, SERP placement changes constantly.

To meet these needs, many major PPC advertising engines allow budget and automatic bid set-up. This allows you to put a maximum per day or per campaign budget on clicks, after which the ad is taken down until the budget is either replenished or automatically rolled-over to the next period. For instance, an advertiser may place a budget of $100 dollars per day on a campaign. When clicks meets this ceiling, ads stop until the next day to use up the next $100.

When conducting a Pay-Per-Click ad campaign, remember to keep the customer and their motivation in mind, develop a list of keywords that describe the products and services, target keywords the customer will be searching for and use specific phrases that clearly define the offering. Veer away from broad keyword matches, items we don't offer or information that isn't available on the website.

The current PPC marketing has more advertising demand than available, top-ranking spots. It's not yet known how this demand will measure out or how PPC services will address this concern in the future.

Possibly the most important part of developing PPC ad campaigns is finding the right keyword phrases. To begin developing a strong keyword phrase list, type the initial ideas of what people would search for when seeking the website in a new Excel spreadsheet. Look through the site and analyze the words that describe the products or service. Review the website, identifying words that would be of most interest to the viewers. Check web server logs to find the words visitors currently use to find the site and what pages they find most interesting. Consider what action the customer should take - find information, purchase something, bookmark the site for latter shopping or other positive advertising result.

Use the Google Keyword Tool, Overture Keyword Tool or WordTracker.com to find other relevant searches around the initial ideas. Its best practice to use the longest search phrases possible, using those no less than three words long. The more specific, the lower the cost and the more targeted traffic received. If selling specific brands, use the brand names in the keyword phrases.

Customers search during all phases of the shopping cycle - from gathering data to comparing prices and finally submitting their credit card with the store. Use keywords within each phase, considering the highest conversion will come from the audience ready to buy.

Each keyword phrase should be product or service specific. Select the type of keyword searches the ad will show under, such as broad matches, exact matches, negative matches and so forth. For example, a bookshop may want to advertise under the key word phrase "car books," but not show up for the search term "Kelly blue book cars." They have the option of blocking searches with the term "Kelly blue book cars" in the phrase.

Keyword selection is important to narrow down the exact target audience and search relevance. Additionally, the ads gain a stronger click-through rate or CTR when carefully targeted to the search traffic. Ads with low CTR may be disenabled. Ads with high CTR will gain higher ranking at a lower bid cost.

When we target exactly what the consumer is looking for, conversion rate increases significantly.

When searching online, potential customers may type many variations of the keywords including misspellings, plural form or switched word orders. So use these in the Pay-Per-Click ads also to gain the strongest and broadest audience range.

When we target exactly what the consumer is looking for, conversion rate increases significantly.

When searching online, potential customers may type many variations of the keywords including misspellings, plural form or switched word orders. So use these in the PPC ads also to gain the strongest and broadest audience range.

Needless to say there are far more aspects to Pay-Per-Click and Keyword Selection than I can cover in this article but the information provided here should give you a good insight into understanding how important it is to have a good understanding of how the whole Pay-Per-Click and keyword selection works.

Don't give up! If at first you don't succeed, TRY, TRY, AGAIN! There is a lot to learn when starting a online business. Give yourself a break and don't set unrealistic goals. Contrary to popular beliefs, having a successful, profit making, online business doesn't happen overnight.

So, Good Luck, Make Money and Have Fun Doing It - Shirley Kelly

About the Author

Shirley Kelly is a full-time internet marketer who has written over 200 articles in print and published 5 ebooks. To read her latest book, "The Newbies Guide To Internet Marketing" visit her at http://www.websitemarketing2.com